NeuroActiv Pro

The product in five lines

What we need from you

Four deliverables. The wordmark is first and gets locked before anything else is drawn.

The market: eight competitors

Click any bottle or label on this page to see it large.

These are the eight memory supplements we sell against. Look at them together and the pattern is obvious: eight white bottles, blue or teal, bold sans-serif, a brain. None of them is remarkable. The verdicts below rank how well each one does its job inside that template, which is a different question from whether the template is any good.

Expensive, not distinctive

Synaptigen

Teal, gold rules, 3D brain

The most competently executed template in a category of templates, which is a low bar. Worth stealing: the gold rules that frame the wrap and make it read as retail rather than white label. Everything else is the category cliché, and the three round badges fall under 7 mm on the real bottle and stop being readable. Swap the name and nothing changes.

Closest model

CogniCare Pro

White, blue band at the bottom

The most pharmacy-like: clean, airy, clinical. Three benefit lines instead of three round badges, which is the right call at this size. Our structural reference.

Overloaded

Neuro Sharp

Marine, gold band, glowing brain

Good three-band structure, too many messages stacked on top of each other. The glowing brain is cliché number one in this category.

Forgettable

Neuro Fortis Pro

Navy label, dot-network brain

Clean and credible but has no signature, so nothing stays with you. Proof that minimal alone is not enough.

Mixed

MemoryVitali

Royal blue, full bleed

Parent brand well placed at the top, name legible. But the benefit line is set in script and disappears at small size, and the flat blue feels like a catalogue.

Says nothing

Memo Max Pro

Teal, stacked name, five stars

Nothing on the label says what the product does. The printed stars are fake proof, and illegal in the EU.

Cheap

NeuroZoom

Mint green, pink band, 40 ingredients

Bargain palette, kitchen-sink formula, and the nature-explosion styling (leaves, orange, nuts, sunflower). Everything we are not doing.

Worst of the lot

Fast Brain Booster

White, magenta rules, blurred head

Generic name, unreadable yellow diagonal, blurred photo behind the type. Looks like a nine dollar product.

Three labels up close

Flat artwork for the three we learn the most from. Look at how the panels are split and how much air the good ones leave.

CogniCare Pro. The structure we borrow: white ground, one coloured band at the bottom of the brand panel, wordmark as the only hero, three short benefit lines with an asterisk, capsule count in the band. Notice there is no badge clutter and no second visual. What we do differently: mauve instead of blue, serif instead of sans, and our benefit lines are real EU claims.

Synaptigen. The most polished, and still ordinary. Take exactly three things: the descriptor line under the name, the discipline of three benefits and no more, and the gold rules top and bottom, which frame the wrap and make a white-label bottle read as a retail product. Leave the rest. The 3D brain with sparkles and rays is what every bottle in this category does, and the three round icon badges fall under 7 mm across on the real 50 × 40 mm panel, which is why we use tick lines on the label and keep round badges for the sales page at large size. Worth knowing: the formula behind this label is a probiotic blend with no memory ingredient in it. The design is doing all the selling.

NeuroZoom. Shown as the counter-example, with one thing worth stealing: the vertical band that carries the three benefits, which is a smart use of a narrow strip. Everything else is a warning. The nutrition panel lists roughly forty ingredients in 5 pt type, which reads as a kitchen-sink formula and is unreadable for a 65 year old. Our formula has six actives and we treat that as an argument, not a weakness.

Our direction, in one sentence

The calm mauve bottle among bottles that shout.

A French parapharmacy object, with one graphic signature borrowed from NeuroPulse: the wave.

Brand system

Non-negotiable. This is the NeuroPulse charter, with the label-specific rules already applied.

Colour

Background is white across the whole wrap. Not cream, not mauve. Mauve dominates through the wordmark, the band, the headers, the rules and the ticks. Black is allowed and preferred for regulatory and technical text, wherever legibility matters most.

Beige #E4DBC9 and #D6C8AC are available for neutral frames if you need them. Never set small text in mauve, never reverse small text out of a colour.

Type

The graphic signature: the wave

One graphic element, not three. The NeuroPulse logo is a two-tone brain crossed by a sound wave. NeuroActiv Pro borrows the wave, not the brain.

• It runs under the wordmark across the brand panel, and may continue as a hairline across the side panels to tie the whole wrap together.
• Mauve #684D75 on white, or mauve line #D8C9DF if it needs to sit back. White if it crosses the mauve band.
• It says signal and nervous system without drawing a brain or a scan. That distinction is legal, not just aesthetic.
• Optional: the small NeuroPulse brain-and-wave icon, 6 to 8 mm, at the top of the brand panel, as a family mark. Only if it makes the panel stronger. A strong wordmark alone beats a weak icon next to a good name.

Nothing else. No gradients, no glow, no sparkles, no rays, no 3D brain, no head silhouette, no photography, no leaves.

The brand panel

Roughly 50 mm wide by 40 mm usable, and the only part a customer sees on the sales page. The wordmark must read at that size and survive at 25 mm wide in an email. Five blocks, no asterisks, no small print. Below is our layout intent, not finished art: proportions, order and hierarchy are what matter here.

Layout intent for the brand panel. Type is set in the real fonts; the family mark is a placeholder for the NeuroPulse icon.

Exact copy, in order

Five blocks, no asterisks, no footnote. Each benefit line is a verbatim authorised EU claim, which is what lets the headline sit above them with nothing to link it. Do not rephrase any of it, not even the punctuation, and keep the three lines under their lead-in: split apart, they stop being authorised claims.

On icons for the three benefits

Round icon badges are what the competition does, and on the sales page we will do it too, at large size. On the label, two things get in the way. At 50 by 40 mm three badges fall under 7 mm across, which is why CogniCare, the cleanest label in the set, uses lines and not badges. And an icon is a pictorial representation, which the EU regulation treats exactly like a written claim: an icon showing a head, a brain, a nerve, a spark, a battery or a sleeping figure is a health claim in picture form, and those claims do not exist for our formula.

That leaves marks that depict nothing: a bullet, a tick, a rule, a small geometric form. If you can make three of those add something, propose them at round 1b and we will check them. If they only add noise, the bullets in the mockup are the right answer.

Side panels

The label is French only. There is no English on the artwork, in any block, anywhere on the wrap. ShipOffers checks that every regulatory block is present, so moving text between panels is fine and dropping a block is not, but the language is ours to decide and the product is sold in France, Belgium and French-speaking Switzerland.

Set the regulatory text black on white, 1.2 mm x-height minimum, using the full height. Headers may be mauve, table rules in mauve line #D8C9DF or black.

Regulatory copy, use as is. This is the whole of it.

One more mandatory line for the ShipOffers check: Complément alimentaire à base de magnésium, de L-carnitine et de substances végétales. It goes at the top of the left panel, above the usage block. It used to be a candidate for the brand panel; it is not any more, the brand panel is full.

The hero shot

The single image at the top of the sales page. It carries more of the conversion than the label does, and it is the one place where the brief loosens: a hero shot is advertising, not labelling, so ingredient imagery is allowed here even though it is banned on the bottle.

The reference. LavaSlim by Aravida Nutrition. This is the composition we want: one bottle dead centre, large, glossy, lit from the front; ingredient elements fanned out left and right, overlapping the bottle edge so the whole thing reads as one object; no background at all, transparent PNG, so it drops onto any page colour.

What makes it work

• The bottle is the hero and nothing competes. The botanicals stop before the label and never cross the wordmark.
• Radial symmetry. Elements balanced left and right, heavier at the bottom, so the bottle looks planted rather than floating.
• Depth in three layers: a few elements behind the bottle, a few in front at the base, a soft contact shadow underneath.
• Everything is photographic and sharp at the same light temperature. No illustration mixed with photography.
• Transparent background. No gradient, no plate, no reflection baked in.

What surrounds our bottle

Here is where we cannot copy the reference. LavaSlim is a botanical formula, so hibiscus, ginger and citrus are literally what is in the bottle. Our lead active is magnesium, a mineral. Only two of our six actives are plants, and both at small doses. Surrounding our bottle with a jungle would say "plant formula", which ours is not, and in France a visual that misstates what is in the product is a misleading presentation under consumer law, not just a taste problem.

Deliverables for the hero

• Master hero, transparent PNG, 3000 px tall minimum, bottle centred, elements fanned left and right, soft contact shadow.
• Same composition with 3 bottles and with 6 bottles, for the bundle blocks further down the page.
• A cropped square version (1:1) and a vertical version (4:5) of the master, for ads, recomposed rather than simply cropped.
• The bare bottle from the same render, no elements, transparent PNG. We need it for emails and small placements.
• Layered source file, elements on separate layers, so we can pull one out if the formula changes.

Packshots, the rest of them

Besides the hero, these are the working images we need. Render the real label on the real bottle in every one of them.

• Front view and 3/4 view. Transparent PNG, 2000 px tall minimum, soft natural shadow.
• Group shots: 1, 3 and 6 bottles. Same angle and lighting across all three. Transparent PNG. Every competitor has these because the offer sells in bundles, so we need them in round 2, not later.
• One ambience shot. Bottle on cream #F5F1E8, natural light, one prop maximum: reading glasses, a book, a cup. No plants, no capsules spilled on the surface.
• No badges on the label. Guarantee seals, stars and money-back badges never touch the artwork. If we use one, it sits next to the bottle in the page visual and we will brief it separately.

Hard rules

Rounds, and what is pending on our side